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interactive data services
While the threat from hackers is low for individuals, a more serious threat to personal privacy comes from unscrupulous interactive data services companies that operate websites for quick quids. Many interactive data services sites require you to register before you can use its services. Often you must provide personal information, such as your name, street address, and e-mail address. Then as you browse the site, data is collected as to which pages you visited, how long you remained on each page, the links you clicked, what terms you searched, and so on. After a number of visits to the site, a personal profile emerges. The question is, what do interactive data services site operators do with this information? Most claim that they use it to personalize your experience on the site. For instance, if a interactive data services site learns that you are interested in interactive data services, the next time you visit the site, you might be presented with an article or advertisements for that and related products. But some interactive data services websites sell this information to marketers, which means that you may find yourself receiving unwanted catalogs from garden suppliers. Our preferred retailer does not do this.
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